Website and Image Development

Why Invest in a First Class Website?

A first-class internet presence gives your business more credibility and shows existing and potential customers that your company is progressive and current with today's technology. More consumers than ever will visit your website first to determine whether or not to visit your store. The internet is always open. Your website can significantly increase sales and open new marketing opportunities. Your website is a microcosm of your business and reflects your company's image; therefore, it is critical that it align with your marketing, advertising, merchandising, and sales strategy. It is one of the least expensive advertising media available and brings many sophisticated shoppers in contact with your store. As consumers look for specific products and services, they seek a store that reflects their own unique personality and lifestyle.

2008 Website Development

Design Considerations

There are many decisions to make when building or rebuilding a website. Some of these decisions include defining a purpose, or objective, for your website. Purposes include consumer education, sales through e commerce, information gathering, to consolidate support and customer service, and to help brand your corporate identity. Other decisions include defining your target audience and how to offer your audience incentives to return to your site over and over again. Also, the Internet is an evolving, dynamic media. You should consider an ongoing program to maintain your site to keep it fresh and current as part of your Internet strategy.

Design Pitfalls

There are three major web design pitfalls to avoid when developing or redeveloping your site. The first is site navigation. Your site needs to facilitate movement from page to page and offer easy returns to your Home page. The second pitfall is over-animation. Animation today is very popular but has a greater impact when used with discretion. The third pitfall is poor content quality or poorly written content. Content is extremely important and needs to be well written and meaningful to your audience.

Partner With Blue Leaf Consulting

Partner with Blue Leaf Consulting to create an effective and visual website. We will walk you through a pre-design checklist of important decisions, and once we begin the design process, you can view your site's progress daily. Here are some other benefits of working with Blue Leaf Consulting:

Image Analysis
Identify the best domain name for your company and register it
Set up a hosting service
Set up E-mail addresses @yourcompanyname.com
Search engine optimization
Web Video and Audio services

Graphics and Image Development

As a component of your Image Development Plan, graphic illustrations help reinforce your image and Palms create consumer visual impressions, or T.O.M.A. - Top of Mind Awareness. Your graphics should have a consistent look and work to align with your other core strategies. Your most important graphic design should be your company logo. A fresh, new logo design can represent a rallying point for all of the other Success Plan components. Blue Leaf Consulting can help you create a new logo design.

Blue Leaf Consulting can help you put together a complete Image Development Plan, which includes a market analysis and a complete marketing and advertising plan of action. Your Program Coach can work with you to identify your customer base and target this group with relevant material.

Brochures, price tags, and in-store signs also work together to reinforce your brand and distinguish your store from competitors. Creative memory points inspire customers to make impulse purchases and identify with your store when considering future purchases. The posters below are approximately 36" by 48".